We’re growing!

CEO Andy Wiederhorn

Hello readers! I have some exciting news to share from our offices at Fatburger.

In line with our global expansion movement I am excited to announce that Fatburger restaurants will be opening in Kuwait, Libya and Tunisia in 2015!

We already operate 22 restaurants in the Middle East/North Africa (MENA) including chains in Kuwait, Saudi Arabia, Bahrain and Lebanon.  We’re excited to add these new restaurants to our team.

We will be offering a vast range of fresh, healthy menu options including vegetarian options and burgers made with 100% Halal lean meat.

It’s an ambitious project and we are excited to see where this will take us. Thank you to all our Fatburger customers worldwide!

Fatburger’s First Kiss

Many of you have probably seen the “First Kiss” viral video from last year. For those of you who haven’t, the video documented what it would be like for 20 strangers to be filmed kissing each other within minutes of meeting each other.

This Valentine’s Day we at Fatburger decided to do our own version of the “First Kiss” social experiment and the results are nothing short of beautiful.

See for yourself:
https://www.facebook.com/Fatburger/posts/10152553541037303

For more videos and photos check out Fatburger’s social media pages. Thanks for reading!

Happy Valentine’s Day!

Whether you’re staying in or going out, Fatburger wishes you a wonderful Valentine’s Day weekend! If you don’t get all the chocolate and candy you were hoping for, I recommend checking out our limited time Chocolate Dipped Strawberry Milkshake for your sugar fix:

Valentines Day Milkshake

 

Think bigger to go farther

Andy_BusinessWeekFebThere’s a fine line between good business advice, and bad advice with good intentions. Whether you’re an industry pro or just starting your career, it can be difficult to decipher between the two.

Bloomburg Businessweek surveyed several business leaders on the worst work advice they have received. Answers varied from things like “just tell employees what they want to hear” to “you need an advanced degree to get a good job.”

In my case, the bad advice came from a fellow chain restaurant CEO. He advised me to play it safe and expand Fatburger domestically before going international.

My gut told me to push the limits and introduce Fatburger to the rest of the world, and I chose to follow my instincts. This effort was met with great success, particularly in places where we were the first U.S. food concept to hit ground.

If I had decided to play it safe, Fatburger would have missed many international brand opportunities.

Sometimes you need to listen to your instincts, take risks and go for the bigger fish in the sea in order to succeed!

Super Bowl Sunday & 1.25 Billion Chicken Wings

buffalosDid you know that Americans eat a whopping 1.25 billion chicken wings on Super Bowl Sunday? We can thank MarketWatch for that interesting fact!

Since the first game in 1967, Super Bowl Sunday has turned into much more than a game; it’s become its own unofficial holiday. This game day holiday gives Americans everywhere an excuse to throw parties and enjoy some delicious food at home in front of the TV. Looking back, sports fanatics could simply show up to the Super Bowl party with chips and dip and call it a day.

This couldn’t be farther from the truth today! In today’s foodie culture, ordering out and ordering specialty items is the new go-to. We anticipated selling over 32,000 wings in our Buffalo’s Café stores this past Sunday which just proves the point. That’s a whole lot of to-go orders and a whole lot of wings!

Back To Our Roots

fatburgerrrToday I wanted to take time to reflect on the past and talk about a couple of major historical events that made Fatburger what it is today. Our quality pledge is a great reflection of this and works as a reminder to our fans that we consistently strive to set ourselves apart from other burger franchises.

Let’s go back to the roots. Fatburger was founded by Lovie Yancey in 1947. Imagine a three stool hamburger stand made entirely of scrap materials. Crazy, right? Fatburger is living proof that every business starts from nothing.

Music is also a huge part of Fatburger’s past and present. From Lovie Yancey cooking up burgers in her kitchen for musicians after their performance to having Ice Cube visit a location on January 20th 1992 (that’s the day he talks about in his song titled, “It Was A Good Day”). There’s even rappers who have actual stakes in Fat Burger franchises. E-40 brought Fatburger to San Francisco, Kanye opened a couple locations in Chicago, and Pharrell was behind the chain opening in China. In that very kitchen of Lovie’s, the culture of music and delicious burgers merged together to make Fatburger what is it today. Who knew that very time in history would lead to hundreds of Fatburger’s around the world feeding people the juiciest, tastiest, burgers they’ve ever had?

Also, be sure to check out our Fat Tracks Spotify playlist!

Spotted: Fatburger At The Golden Globe Awards

As you may know, the 72nd Golden Globe Awards was this past Sunday, January 11. Each year the Academy recognizes excellence in film and television, both domestic and international. The event is telecast to 167 countries and is generally ranked as the third most-watched awards show each year, right behind the Oscars and the Grammy Awards.

The celebration continued after the awards show ended Sunday night, as celebrities gathered to mingle and grab a bite with fellow colleagues at various after-parties. Fatburger had the wonderful honor of catering The Weinstein Company & Netflix’s Golden Globes after-party in Beverly Hills. Here’s some of my favorite shots from the party!

christoph waltz

Ever the gentleman, Christoph Waltz shares his Fatburger with hungry eyes.

amy adams

Amy Adams lunges for Christoph Waltz’s cheeseburger.

heidi klum

Heidi Klum enjoying her Fatburger french fries at the after party.

 

US-Cuba Shift Could Benefit Fatburger & Other Franchises

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The United States broke commercial ties with Cuba 54 years ago after Fidel Castro took office as Prime Minister then President. Following President Barack Obama’s recent announcement of re-established diplomatic relations with Havana, US-Cuban trade is poised to resume and economic ties are expected to follow.

What does this mean for Fatburger?

About 4 years ago, we began discussing franchises with potential business partners in Cuba. Now those discussions have a chance at being put into action. Once Fatburger gets U.S. government approval, my goal is to open 6 to 12 stores but it could take six months to a year to open the first round of these.

Discussing some other challenges with Associated Press, I also realize, “The economy will be our biggest challenge; the purchasing power of the consumer is very limited.”

Despite any challenges this new opportunity presents, we’re excited to continue efforts towards the expansion of Fatburger overseas!