A few things…
1. We’re Fresh
We use fresh, not frozen, beef patties for all our burgers. What really sets us apart is that you can see your burger being made in the restaurant. When you bite into a Fatburger, it will taste like it came straight from the grill, because it actually did.
2. We’re Unique
Fatburger patties have a specialized flavor. All our patties are made from lean beef and are covered in a proprietary spice blend. We also use mustard instead of ketchup. You can always order a burger with lettuce, tomatoes and cheese, but what about an egg? Like I shared with The Street earlier this month, at Fatburger we sell a lot of burgers with egg on them. In our earlier days they would call it the hangover burger.
3. We’re Flexible
At Fatburger, we don’t have as much red tape to work through when it comes to introducing new food items. If there’s a good idea cooking, we’re able to jump on it and make it happen more quickly than a larger franchise.
We are a quick-service restaurant chain that stresses the importance of quality taste and quality customer service. It’s something I, as the CEO, take personal pride in and strive to meet every single day.