How Do You Fatburger?

It’s so exciting getting to see all the ways that Fatburger fans choose to customize their burgers! Here are some of my favorites from this month featured on the Fatburger Instagram account:

1) No Beef Here!

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2) The Bun-less Burger

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3) The All-In Burger

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Keep sending in your fan photos! I love getting to see how all of you customize your Fatburgers, and what your favorite combinations are!

Robots in our Restaurants?

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No, we are not hiring robots to take over employees at Fatburger. But apparently, this is something that is happening worldwide! We are, however, testing tablet systems at our Buffalo’s Cafe locations. I think that tablets have a place at the table, but it’s pretty hard to ask questions, get suggestions from a tablet. I don’t think they replace a server, they make a server more efficient. We’re selling hamburgers shakes and fries, and customers want to talk to somebody and say, ‘Here’s how I want it.’ So I think in the hospitality industry, to assume that technology will take the place of workers is a false assumption. So don’t worry, we’re not hiring robots just yet!

Read more about the addition of robots in the work force here: http://wapo.st/1JcOmtc

Mint Chip Float

Check out this amazing Mint Chip Float cocktail and all the exclusive cocktails at the Koreatown Fatburger. Looks like a fun time! I love sharing in the celebration, but please remember to not share with those under the legal purchase age of alcohol. Cheers!

The Impacts of Higher Minimum Wages

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I have been the CEO of Beverly Hills, CA-based Fatburger since 2006. Watching the debate on higher minimum wages, things are changing quickly! Fatburger is thriving and growing quickly. We have about 200 units scattered around the world in 32 different countries … and we have about 350 more stores in our pipeline to be built in those 32 countries. We also own a sister brand called Buffalo’s Cafe, which is based in Atlanta, and Buffalo’s is in about 20 of those 32 countries.

Although true, change is inevitable. The voting public is smart. Voters are thoughtful and considerate, and they must have considered the effect this is going to have on consumer prices when they backed their elected officials to promote this. Somebody has to pay for raising the wages that restaurant workers by 50 percent, and it’s not going to be the operator. I’m sure that the voting population figured that out when they listened to the pitch on why it made sense to raise wages and raise benefits, and I’m sure they don’t mind paying $7 instead of $5 for a hamburger or whatever, because that’s what it’s going to mean. And that’s going to be across the board, and the guys that don’t raise their prices are going to go out of business 100 percent.

All of our employees are paid at least 50 cents more an hour than minimum wage, but if minimum wage goes up, even those that aren’t earning minimum wage will expect a proportionate increase. If everybody gets a 50-cent or dollar increase per hour everybody wants a dollar, not just the minimum wage earners. All of your employees are key to the success of the relationship with your customer, but the industry has done an excellent job over time providing entry-level jobs and long-term career jobs depending on your tenure and skill set and areas of interest.

This doesn’t necessarily mean a lower headcount. What this situation might do is lower the level of customer service that a customer gets in a restaurant to reduce costs. You might see more kiosks, more technology, or less customer service to make up for the cost of labor, but then you have a deteriorating experience, and that’s bad generally for business.

All in all, the restaurant industry is massive. It’s a very mature industry so prices are very efficient and there’s tremendous competition, so I don’t think there’s a lot of squeezing to do by everyone. You may see landlords reduce rents … because operators can’t afford it or it pushes back into an economic crisis. Certainly food and beverage makes up a significant portion of retail tenancy. You could argue that the guys who survive will do better because the guys who go out of business will, that eliminates competition and the guys who make it will reap the benefits of fewer guys competing against them.