Fatburger Foodie Roundup

Every now and then I like to give a shout-out to some of Fatburger’s biggest fans. I love seeing people around the world enjoying a meal with us.
Here’s a quick round-up of my favorite foodie photos from this month:

1. The “Fatburger Buddies” Shot
Fatburger @mbrags
Photo Credit: @mbrags

2. The “Maple Leaf” Shot
Fatburger @shelbysieppert
Photo Credit: @shelbysieppert

3. The “Hello from Indonesia!” Shot
Fatburger @plaza_indonesia
Photo Credit: @plaza_indonesia

4. The “About To Get Devoured” Shot
Fatburger @_davidcarnero_
Photo Credit: @_davidcarnero_

5. The “Craving Lunch Now” Shot
Fatburger @donjulioe
Photo Credit: @donjulioe

I love it when our fans share their Fatburger experience with us! Thank you to everyone who follows Fatburger on social media and continues to share the love. Have a great weekend!

Super Bowl Sunday & 1.25 Billion Chicken Wings

buffalosDid you know that Americans eat a whopping 1.25 billion chicken wings on Super Bowl Sunday? We can thank MarketWatch for that interesting fact!

Since the first game in 1967, Super Bowl Sunday has turned into much more than a game; it’s become its own unofficial holiday. This game day holiday gives Americans everywhere an excuse to throw parties and enjoy some delicious food at home in front of the TV. Looking back, sports fanatics could simply show up to the Super Bowl party with chips and dip and call it a day.

This couldn’t be farther from the truth today! In today’s foodie culture, ordering out and ordering specialty items is the new go-to. We anticipated selling over 32,000 wings in our Buffalo’s Café stores this past Sunday which just proves the point. That’s a whole lot of to-go orders and a whole lot of wings!

Back To Our Roots

fatburgerrrToday I wanted to take time to reflect on the past and talk about a couple of major historical events that made Fatburger what it is today. Our quality pledge is a great reflection of this and works as a reminder to our fans that we consistently strive to set ourselves apart from other burger franchises.

Let’s go back to the roots. Fatburger was founded by Lovie Yancey in 1947. Imagine a three stool hamburger stand made entirely of scrap materials. Crazy, right? Fatburger is living proof that every business starts from nothing.

Music is also a huge part of Fatburger’s past and present. From Lovie Yancey cooking up burgers in her kitchen for musicians after their performance to having Ice Cube visit a location on January 20th 1992 (that’s the day he talks about in his song titled, “It Was A Good Day”). There’s even rappers who have actual stakes in Fat Burger franchises. E-40 brought Fatburger to San Francisco, Kanye opened a couple locations in Chicago, and Pharrell was behind the chain opening in China. In that very kitchen of Lovie’s, the culture of music and delicious burgers merged together to make Fatburger what is it today. Who knew that very time in history would lead to hundreds of Fatburger’s around the world feeding people the juiciest, tastiest, burgers they’ve ever had?

Also, be sure to check out our Fat Tracks Spotify playlist!

Fatburger On America’s Biggest Burgers

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There’s nothing like a delicious, juicy burger! These burgers take it to a whole new level. Fox News recently did a roundup of American’s Biggest Burgers and Fatburger’s XXXL made it onto the list! Be wary, this meaty list of burgers may leave you with a food coma just by looking at it.

Fox News mentions:

“LA-based Fatburger takes its burger game to the next level with a massive triple patty, 24-ounce burger called the XXXL. The bravest eaters in the country can try the XXX Challenge– you just have to finish an entire burger with all the fixings for a chance to earn a spot on the wall with the other XXXL champions. The current record holder finished a shockingly tall 16-patty Fatburger.”

If you’re feeling up for the challenge, find your nearest Fat Burger and try the XXX Challenge yourself!

The Great Fatburger Kitchen Cook Off Winner

Fatburger challenged its social media fans to build their own burger using Fatburger patties sold at Walmart. Fans were required to post videos on the Fatburger Facebook page for a chance to win $10,000 and a trip to Los Angeles to participate in “The Great Fatburger Kitchen Cook-Off”. Three finalists were then chosen and evaluated by a panel of Fatburger judges based on creativity, originality, appearance and taste at the Beverly Hills location.

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The winner of the Great Fatburger Kitchen Cook Off and $10,000 goes to Lorin C. Congratulations!!!

Fat burger cook off

 

The Skinnyburger and Hiked Beef Prices

Have you heard about our bun-less burger? We’ve unleashed a new “Skinnyburger” where the bun IS the burger. Imagine a 1/3-pound patty sliced in half with cheese, pickles, onions and your favorite condiments layered in between. This burger is perfect for those carb conscious eaters as it only contains about 320 calories. That’s about 250 calories less than a regular Fatburger!

Skinny Burger

Despite the recent hike in beef prices, we’ve managed to keep sales up and put out an even meatier burger. We know that customers are willing to pay more for what they consider a quality hamburger, so we maintain our success by sticking with a burger recipe which we have stayed true to for over 60 years.

I met with CNBC recently to discuss this in more depth:

“We’re going after that customer at McDonald’s or Burger King, and dragging them up to our space. We’re going after the casual dining customer at a Red Robin, and dragging them down to our space, because of the price point.”

Thanks to our devout Fatburger fan base, we’ve been able to maintain the high quality burger offerings we’re so proud of and introduce a new, meatier burger that’s better for you!

Recent Appearances on Fox Business and Bloomberg TV

I recently made a couple of media appearances that I wanted to share with you.

The first is my appearance on the “Money with Melissa Francis” program on Fox Business. In the clip, Melissa and I chat about expanding into embattled foreign markets like Iraq and Libya.

Money with Melissa Francis
I get a chance to explain how food transcends politics and why Fatburger is moving into emerging markets.

The second clip I wanted to share, is an appearance I made on Bloomberg TV, in which I chat with Pimm Fox about how to compete in fast food and how Fatburger is differentiating itself from other chains.

Andy Wiederhorn on Bloomberg TV
I get a chance to tell the history of Fatburger and specifically our menu. Pimm Fox seemed dismayed by some of our meal’s calorie counts, so I had to set the record straight. (No, we don’t have any 2,000 calorie menu items).